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Authentic Editor's pick Names Ecommerce
6 named clients Founded 2017
Fee on request monthly retainer
3 firms offer fractional CMO work for ecommerce brands in the EU. First on the list are Authentic, NoGood and Lean Marketing. None of them publishes a fee, so the first call sets the price.
A fractional CMO owns positioning, the marketing plan and budget, and the agencies and in-house marketers who execute it.
How this list is built. Every firm here offers fractional CMO work on its own site, names ecommerce brands among its clients and serves the EU. Order is editor's pick, then firms that name the industry, then a published fee, then name. Nobody pays to appear or to move up. Full methodology.