1
310 Creative Editor's pick Names CPG
6 named clients Founded 2003, 2 to 9 people
Fee on request
Best fractional CMOs for CPG brands
6 firms and practitioners offer fractional CMO work and name CPG brands among the clients they serve. First on the list are 310 Creative, Authentic and Chief Outsiders. Editor's picks here are 310 Creative, Authentic, Chief Outsiders and TechCXO. None of them publishes a fee, so the first call sets the price.
A fractional CMO owns positioning, the marketing plan and budget, and the agencies and in-house marketers who execute it.
2
Authentic Editor's pick Names CPG
6 named clients Founded 2017
Fee on request monthly retainer
3
Chief Outsiders Editor's pick Names CPG
6 named clients Founded 2009, 120+ people
Fee on request monthly retainer
4
TechCXO Editor's pick Names CPG
6 named clients Founded 2003, 245+ people
Fee on request
5
inBeat Names CPG
6 named clients Founded 2018, 51 to 200 people
Fee on request
6
InterimExecs Names CPG
Serves Global
Fee on request
How this list is built. Every firm and practitioner here offers fractional CMO work on its own site and names CPG brands among its clients. Order is editor's pick, then listings that name the industry, then a published fee, then name. Nobody pays to appear or to move up. Full methodology.