Fractional CMOs and marketing coaching for companies under $1M in revenue

A founder of a company under $1M in revenue can hire a fractional CMO or learn the work and keep it in house. This page lists both: 2 firms offering fractional CMO work and 4 programs on marketing and go-to-market for founders and CEOs.

Updated 21 Oct 2026 Firms 2 Programs 4 Order published rule

Hire: fractional CMO

A fractional CMO owns positioning, the marketing plan and budget, and the agencies and in-house marketers who execute it.

$2,000per month, median published

Hours8 to 20 hours a week
Minimum term3 to 6 months
Month oneAudit of every channel and agency, cost per acquisition by channel, a positioning draft and a 90-day plan with a budget attached
Firms for Under $1M2 firms
Cost guideWhat a CMO costs

Learn: marketing coaching for founders

You keep the work in house and learn to run it yourself, with a coach, a course or a peer group.

$2,500per month, from

FormatLive, self-paced
Most common1-on-1 coaching, group coaching
Free to join1 program
Programs4 marketing programs

Hire: fractional CMOs

First on the list are Fractional CMO and Kalungi. One publishes a monthly fee: $2,000 a month at Fractional CMO. The rest quote. A fractional CMO typically works 8 to 20 hours a week, more in the first 90 days while strategy and the agency roster are set. Month one is an audit of every channel and agency, cost per acquisition by channel, a positioning draft and a 90-day plan with a budget attached.

Fractional CMOs

Fractional CMO Hire Names Under $1M

Firm, Dallas, US. CMO. SaaS and professional services. Under $1M to $20M.

SaaS CMO Professional services CMO

6 named clients Serves US

$2,000 per month, 12 month minimum

Kalungi Hire Names Under $1M

Firm, Kirkland, US. CMO. SaaS. Pre-revenue to $100M.

SaaS CMO VC-backed Also coaches

6 named clients Serves US

Fee on request monthly retainer

Learn: coaching for founders

4 programs on marketing and go-to-market for founders and CEOs.

Marketing coaching

Kalungi SaaS CMO Coaching Editor's pick Learn

1-on-1 coaching by Kalungi, US. For founders, CEOs and marketing leaders. Marketing and go-to-market.

Marketing coaching Go-to-market coaching 1-on-1 coaching for founders 1-on-1 coaching for CEOs

Live, rolling start Weekly 1 hr sessions, ongoing

$2,500 per month

Launch by Lean Marketing Editor's pick Learn

Group coaching by Lean Marketing, US. For founders and CEOs. Marketing, go-to-market and AI automation.

Marketing coaching Go-to-market coaching AI automation coaching

Live, rolling start 120 days

$4,500 per month

T2D3 Growth Workshop Learn

1-on-1 coaching by Kalungi, US. For founders and marketing leaders. Marketing and go-to-market.

Go-to-market coaching Marketing coaching 1-on-1 coaching for founders 1-on-1 coaching for marketing leaders

Live, rolling start 45 min

Free

T2D3 Certification and CMO Masterclass Learn

Certification by T2D3 (Kalungi), US. For founders, marketing leaders and aspiring fractional executives. Marketing and go-to-market.

Certifications for aspiring fractional executives Certifications

Self-paced, evergreen Serves Global

Price not published

How this page is built. The firms offer fractional CMO work and say they serve companies under $1M in revenue. The programs cover marketing and go-to-market and name founders or CEOs as their audience. Each list keeps the published order. Full methodology.